Leadership spotlight
Rachael Gupta-Smyth
Senior Account Director
With over eight years in healthcare communications, Rachael specialises in medical education and medical affairs across oncology, immunology, neuroscience, and haematology. She partners with UK and EMEA-level pharmaceutical clients to design and deliver integrated, multichannel programmes that connect seamlessly with broader strategic goals. Alongside her client work, Rachael leads Mednet's AI initiatives and integration, helping the agency identify and embed practical AI applications that raise the quality and efficiency of our work.